Tourism Marketing Analysis at Wrest Park Gardens The WritePass Journal

Tourism Marketing Analysis at Wrest Park Gardens Introduction Tourism Marketing Analysis at Wrest Park Gardens IntroductionTourism marketing communicationConclusionREFERENCERelated Introduction Wrest Park is one of the most important Gardens in England. The natural landscape and statues was built during the late 18th century. Wrest Park’s formal gardens provide a fascinating history of gardening styles of 150 years old and inspired by the great gardens of Versailles in England. The gardens  are overlooked by a stylish French-style 18th  century mansion and contain amazing garden buildings. Visitors looking for an unusual day out will find Wrest Park a wonderful place to explore in the company of our audio tour. The main Theme in this Wrest part is should be implements are market segmentation, targeting and positioning and marketing communications including their Internet presence to capture park atmosphere to the people and improve the continuous visitor to the park for a day. Wrest park has following the different strategy to adopt the visitor Like Event program, Demonstration about the park and all so the beauty wrest park Tourism marketing communication In the Wrest Park the important aspect is the marketing mix is a traditional way to understand marketing garden in general. The marketing practitioners consider the Mix as the toolkit of operation of marketing segmentation, target and positioning and marketing communication for the operational planning in the park. The exact role for the Wrest Park to contribute the Mix to the success of commercial organizations is very limited; the several studies confirm that the 4Ps Mix is indeed the trusted conceptual platform of practitioners dealing with tactical/operational marketing issues. The marketing mix has been defined as a mixture of controllable marketing variables that the firm uses in order to pursue the marketing mix have been adapted by many scholars and marketing professional, also within the tourism industry, in a number of forms. Firms marketing strategies use marketing mix variables in order to plan an operational marketing plan are used in the wrest park in different aspects are segmenting the group of peoples and positioning the park according to their age group, Gender. The wrest park has the competitive environment with other parks that bring the Targeting in the Tourism Market. And the tourism marketing has the customer demands and competitors ´ strategies to capture the segmentation, Positioning and targeting the people for the park and changing The Traditional marketing P’s as product, place, and promotion. In the wrest park has the multisensory tourism marketing communication has use the term inter medial marketing to the people to understand the tourism market to have the interactive with the peoples in the around areas. The Wrest Park that provides the marketing to visitors is only part of the job. And the park service marketing must also incorporate internal marketing, Segment marketing and Target marketing. The resources should be allocated to communicating the park mission and values to all members of staff to ensure they share the philosophy of service excellence and visitor satisfaction. The national is the more successful regional parks, in particular, developing longer-term relationships between the key focus for marketing. Segment marketing programmers are increasingly being used by park to diversify from their traditional audiences. They are employing audience development and product diversification, building unpaid assistant and supporters to offering loyalty incentives and demonstrating their relevance to their communities through wider cultural, social and economic initiatives. Segmentation and targeting marketing relationship often overlap the park, particularly in the public sector form collaborative partnerships or to contract out some of their ancillary services.   The park’s perspective this integrated and holistic marketing strategy approach should ensure that the park brand maintains its qualities, image and reputation; the park is best placed to achieve its mission, and above all, visitors receive a quality experience. Multiple senses in marketing through Segmentation, positioning and also target the tourism Marketing In the wrest park, are using to communicate with the public by the Marketing communication that also defined by the new media techniques as the Tourism Marketing for its procedures. With the help of tourism market communication the park association has providing the customers services and the consumer behavioral culture. The wrest park should have to fulfill the public perception of service quality and future behavioral, so the next time the peoples will have the intention to visit the park again, this bring the positioning for the tourism marketing. The wrest park have   the different process of senses to depends on age, gender, cultural background and their Behavioral experience about the nature, that the peoples expect from the wrest park to provide to visitor to the wrest park, the that shows the Targeting the visitor in the tourism segment for the Wrest Park. In the Wrest Park Market segmentation are correctly using to understanding the needs of customers expectation, and Park authorities will decide between one offer and another. Between the customers who have shared their experience with the other peoples will be similar with their criteria. The Park should able to determine the groups of customers have been comfortable with their service should fully satisfy their need and wants of the customer. The primary objective of the park segmentation should have proper procedures and they should have the analytical aim to satisfy the customers. In the Wrest Park they should creates and maintains a  product mix  that specifically that fits the needs and preferences of the parks activities. The Wrest Park should have the proper marketing procedures that can be divided into segments that relate the contemporary and traditional. The Park should choose to target the entire customer expectation service and pricing strategy that should accepted by all the customers and also the Tourism visitor to the park. And the Park should have the target market segment for providing the service to the tourism peoples that gives the entire market popularity between the efficient tools for the park should have the promotion between the income and gaining the benefits to the wrest park authorities. The wrest park haves the greater market share between locals peoples and tourism peoples from other countries that gives the segmentation that the Wrest park has carefully directing the marketing plan that reaches to the right people and   the right opportunities   that park has to capture park visitor. The Park authorities should have the well planned resources that they can concentrated on their service and package that are offers the customers to visit again and again to the park. In the Wrest park there are marking the restoration of new facilities for the visitor in the formal gardens. The gardens have been completely lost or simplified to make them easier to maintain for the workers and also captu ring the marketing between the tourist visitors. And the park has Targeting the tourist visitor by providing the facilities like a new cafe, new shop and plant centre and a new play area for both young  and older children. There will also be space to hold events and a new events programme is created there to targeting the different segment of Gender, Age and Size of the family and looking the Geography factor to attract the visitor for the park. In the park they are marketing the facilities to the new visitor for the Wrest park by showing the rooms will open and the   house  with new exhibitions telling the story of the de Grey family who lived at Wrest Park and how they created the gardens. Historical images are showing to Visitor and the rooms are well furnished and creating good atmosphere for the visitor that bring the Marketing about their product, quality and service to the tourism visitor. The Wrest Park has also opening the Countesss Sitting Room and this will be the only furnished room in the mansion. Visitors will be able to enjoy the view through to the conservatory and the walled garden just as the Henrietta, Countess de Grey did. Outside, the garden buildings will also have interpretation and a new guidebook, family trail and audio guides are being created. There will also be a selection of activity backpacks for children to borrow with all sorts of games and activities to help them explore and learn about Wrest Park. Conclusion Thus the Wrest Park has the appropriate and effective segmentation, Targeting and positioning the marketing activities are likely to be mediocre at best. The tourism sector has traditionally lagged behind the Park in utilizing the concept of segmentation in marketing decision making, there is evidence to suggest that increasingly better market selection in the Wrest Park on the basis of resource allocations decisions are made for developing the Park strategic level according to current trends. The Wrest Park has too many destinations, attractions and tourism organizations, that they are using well, but outdated and unsophisticated segmentation bases to define their markets. The Park has clearly have an improvement on the traditional, simplistic segmentation bases and can provide more refined visitor profiles in the fact they were initially designed for servicing the visitor, that means   they are doing their   yield with multi-dimensional benefits of the tourism and Leisure values . Ultimately are decisions are taken in the park to segmenting the visitor market and they have eligible to employ will be dependent upon the scope of the destination’s market planning needs and resources and expertise. The Wrest Park should remember about the tourism to understanding and they should have the distinct and homogenous needs of different visitor that they based on their motivations and attitudes that will allow the destination or attraction to the visitor in the Wrest par ks. The Wrest Park has most successful tourist destinations have undertaken a detailed segmentation, Targeting and positioning the analysis about the tourism marketing. The Park have the targeted those segments that closely matched their strengths before designing a value-added composite visitor experience the all aspects have been extended with marketing mix are integrated   with the needs of the selected target segments of the Park visitors. REFERENCE 1. Armstrong, G. Kotler, P. (1999). Marketing and Introduction.  Ã‚  Ã‚  Ã‚  Ã‚   Prentice Hall. 2. Baker, J., Grewal, D. and Parasuraman, A. (1994). The Influence of Store Environment on Quality Inferences and Store Image. Journal of the Academy of Marketing Science, Vol. 3.Bitner, M. J. (1992), Services capes: The Impact of Physical Surroundings on Customers and Employees, Journal of Marketing, Vol. 56, p. 57-71. 4. Bosmans, A. (2006). Scents and sensibility: When do (in) congruent ambient scents influence product evaluations? Journal of Marketing, Vol. 70(3): 32-43. 5. Coviello. N.E. et al. (2000). Investigation of marketing practice by firm size, Journal of Business Venturing, Vol. 15: 523-545 6. Davies, B. Ward, P. 2002. Managing Retail Consumption. Wiley : London EURO Rscg –tutkimus (2004). Viestinnn ilmià ¶t Grà ¶nroos, C. (1994). 7. Shift in Marketing†, Management Decision 32/2, MCB University Press Grà ¶nroos, C. (2000). 8. Hirsch, A.R. (1995). 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Buyology: Truth and Lies about Why We Buy. Arrow Books Ltd.

For Counselors How to Write a Strong Recommendation Letter for Your Student

For Counselors How to Write a Strong Recommendation Letter for Your Student SAT / ACT Prep Online Guides and Tips As a counselor, you play a huge role in helping students along the path to college. Throughout their four years, you support them in setting goals and making plans for after high school. When it comes time to apply, you write their letters of recommendation. Having worked as a college counselor and spent the past year as a grad student intern in a high school counseling department, I saw how much counselors do in the college planning and application process. I also saw the challenges of supporting large caseloads of students and writing hundreds of letters of recommendation, often around the same hectic time. Despite the mad rush, these counselors crafted eloquent letters customized to each and every one of their students. Based on my observations and my own experience writing letters for my students, I've compiled what I think is the most helpful advice for writing memorable and effective recommendations. I'll go over key content, structure, and style, as well as discuss what not to include in a recommendation letter. Since it's always good to keep your goals in sight, I'll start by going over the purpose of the counselor letter of recommendation. What are they for, and how do they differ from a teacher recommendation? What's the Purpose of the Counselor Letter of Recommendation? The counselor recommendation letter is givenserious consideration by admissions committees.Writing a strong letter of support is one more way that counselors can advocate for their students and help them achieve their academic and personal goals. While a teacher's recommendation may emphasize a student's academic abilities and attitude toward learning, a counselor can focus more on the student'spersonal growth and role within the school community.As a counselor, you can speak to the student's strength of character and interpersonal skills, as well as the student's goals during and following college. The best recommendations are specific and in depth, which can be a challenge for counselors with large caseloads. The national average ofstudent to counselor ratio is 471 to 1!How can a counselor get to know all her students well enough to write a personalized letter? Most schools ask students to fill out a "brag sheet," or to answer self-reflective prompts like, "Discuss a significant experience that shaped who you are today" or "Share an obstacle or challenge you overcame and what you learned from it." These brag sheets, combined with college meetings, can reveal a great deal about the student. This material, along with observations and the relationship you've had with the student over her four years in school, can go a long way toward informing your letter. To help you and students make the most of these meetings and brag sheets,what's the key content that you need for a strong letter of recommendation? What Should Go Into a Letter of Recommendation? Intuitively, most recommenders know that they should talk about their students' strengths and how great they would be at college. Most recommendation letters say positive things about a student. Butwhat makes some of them stand out among the restand truly impress admissions officers? What can you do as a counselor to boost your student's chances of getting in? The most effective letterspaint a specific portrait of a student.Rather than listing everything under the sun, they zero in on key strengths and qualities. They use powerful words, give a high ranking, avoid cliches, and tell specific stories to prove their characterization of a student. A good recommendation speaks to a student's past achievements and indicates confidence in her future success. Let's look more in depth at how to accomplish each of these things. Highlight Major Strengths and Impressive Personal Qualities The most memorable recommendation letters tell a specific story. Youdon't have to list everything on a student's resume, or strive to present them as the most well-rounded candidate the school will ever see. Often, admissions officers are impressed by a student's commitment to developing expertise or cultivating skill in a certain area. Deep achievement is generally more noteworthy than general dabbling, and your recommendation letter can reflect that. Stella's greatest strengths are her sensitivity to others and commitment to social justice. A budding intellectual, Jon is fascinated by new ideas and has a tremendous capacity to weigh many different opinions at the same time. An excellent student and strong leader, Maria stands out with her strong inner voice and assured sense of self. From Potions to Divination to History of Magic, there's no subject that Hermione hasn't mastered through sheer cleverness, effort, and determination. (This one might only work for magical universities.) I'm not suggesting that you leave out major strengths of your students, as you want to paint a dynamic picture of them as multifaceted individuals. But you should highlight the most important ones and avoid writing a list of everything they've done and been involved in. Plus, simply repeating a resume says nothing aboutyour relationship with the student.By highlighting her passion for volunteer work, love of historical research, commitment to sports, or fascination with physics, you're giving insight into what drives a student to do what she does and how she communicates and demonstrates her passions to those around her, including yourself. To best narrow down your thoughts, I've found it helpful to brainstorm what comes to mind when I think about a student. Is she especially intellectually curious, compassionate towards others, or interested in other cultures? Does she excel at creative problem-solving or at energizing others in a group setting? Once you've chosen the most important qualities that an admissions officer should know, think aboutspecific anecdotes and examplesyou can give to prove them. Let her actions speak even louder than your words. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Give Specific Examples and Anecdotes Your recommendation letter should definitelyinclude examples.Think of examples as proof of what you're saying. You can say a student is intellectual or philosophical, but that doesn't communicate very much or explain how you know that. Additionally, you could describe a conversation you had with the student about the role of technology in relationships and how she challenged you with ideas you'd never thought about before. Not only do stories help the student come to life and differentiate her from others with similar qualities, but they also show that you have a strong relationship with the student. By showing that you know her well, yourletter carries even more weight.In the eyes of admissions officers, you become especially qualified to assess her and provide a meaningful statement of support. Since I should practice what I preach, here are a few examples of using examples! Noah has an outgoing and inspiring presence in our school. As the star of our school's spring musical, he impressed everyone with his beautiful singing voice and flare for comedy. I remember laughing along with the crowd during one of his monologues, wondering how he managed to already have such tangible stage presence. Monica is remarkable for her caring and kindness toward others. After noticing that some students didn't have appropriate winter attire during last year's polar vortex, she organized a Hope Chest and donations closet, where students could "go shopping" for free gloves, scarves, boots, and coats. She even designed the closet to look like a store, with fancy coat hangers and colorful shopping bags. This extra touch and attention to detail showed me how sensitive and attuned she is to the feelings of others. To best depict your student in a memorable way, you should be careful with your language.Powerful adjectives and statements of high rankingwill stand out a lot more than language that sounds generic or lukewarm. Use Powerful Language and Rankings I found word banks of strong adjectives to be helpful when composing and revising letters. When I first sat down to write, all the cliches bounded into my head, eager to be of service. "Let's write about how she's is a good student with a lot of dedication and a heart of gold!" they'd insist. Not only would these sound cheesy and unspecific, they also don't do much to differentiate the student from anybody else. Sorry, cliches. I know you were just trying to help. Maybe next time. When drafting, and especially when revising, your letter, be on the lookout forambiguous, generic, or cliche language.Then think about what words you can use that would be more impactful and communicate exactly what you want to say. Instead of writing about how smart a student is, do you want to comment on her creative problem solving or nuanced understanding of complex issues? Is she particularly innovative in her insights or thorough in her research? Some powerful words includeanalytical, insightful, curious, observant, innovative,ormastery (of a specific subject area).Others that fall more in the arena of personal and professional strengths includemature, flexible, generous, empathetic, leader, versatile, ethical, motivated, ambitious, resourceful, andstrong communication skills. Of course, these descriptors are not sufficient on their own. As discussed above, you want touse examples from observations or interactionsto illustrate what you mean. Two students might both be ambitious but in very different ways. You always want to differentiate the applicant from all the others and comment on what makes her unique. Ahigh ranking,furthermore,can also go a long way from a counselor, especially one who has worked in the school for years. Statements like these say a lot. Always ready with a book suggestion and eager to get to English class, Juan is the most literary student I've ever worked with in my twelve years at Cumberland High School. In terms of academic talent, passion, and drive, Kate is one of the top three students I've known in my ten years as an educator. In my decade counseling students at Forks High School, I've never met a student as self-aware or driven as Edward. Saying someone is "above average" doesn't sound too strong, though, so you should probably leave out a statement of ranking unless it's particularly glowing. Finally, your letter can speak to a student's potential and talk about what you envision her doing at college and beyond. Speak to a Student's Future Success Admissions officers are aiming to build a class of dynamic, diverse students with a range of talents and interests. They want students whose past achievements point to their future success. As a counselor who has likely seen the student grow and develop over a transformative four years, you can speak to her continued growth in college. Assure admissions officers that your students will contribute academically and socially at college. Speak to what you see them doing, and how they'll be a major asset to their community. If the student has struggled in school, you could speak to her potential for growth. Statements like these can usually come in the conclusion of your letter. Based on the incredible resilience Ashley has shown throughout the challenges in her life, I have no doubt that she will continue to handle anything that comes her way with strength, grace, and a positive outlook. Considering all she's accomplished as Class President, I am confident that Sara will have a strong voice and leadership role on her college campus. Even with his mysterious absences, Edward has risen to top of his class. I'm sure he will continue to excel academically during this next chapter of his eternal life (Twilight: The College Years). While all of these elements are key for your letter of recommendation, are there any types of content that you shouldn't include in your letter? I touched upon a few of them above, but let's review what could make your letter ineffective. What Shouldn't Go Into a Letter of Recommendation? To reiterate the point, simplylisting out a student's activities and achievementswould make for a weak letter. It's not personal or insightful, and it's a reiteration of information that's present in other parts of the application. While you should speak to significant involvements, you should do so in a personal way - what drives the student and how has she demonstrated her skills, interests, or personality. On a similar note, writing about quantitative data, like GPA or number of years involved in each club, won't add much to a student's chances. It's like confirming that the student attended your school, without actually giving an assessment or recommendation. When you go through your letter, be on the lookout for generic language that could apply to a number of students. Similarly, revise anything that'sambiguous or hyperbolic. Overblown enthusiasm could sound insincere, while lukewarm praise could sound forced. Make sure you're not listing adjectives without examples. When you read over your letter, it should add value to an application by providing insight and differentiating the student from other applicants with similar grades and activities. Finally, you don't want to use a template that's very similar for a lot of students, especially if they're applying to the same colleges. Nearly identical letters would make you lose credibility in the eyes of admissions officers, and then your letter would do little to help a student get accepted. Once you've brainstormed the qualities you want to highlight and stories you want to tell, it's helpful to draft your letter with aclear structurein mind. How to Structure Your Recommendation Letter Your recommendation letter should be one page. In exceptional circumstances, you might continue onto two pages, but generally speaking it should be one full page. Less than that could look like you don't have much to say about a student. That might be the case, but admissions officers will notice that and interpret it as they will. In the introduction, you should state your recommendation for the student. Say who you are and how long and in what contexts you've known the student. This shows that you're qualified to make an assessment. As Sofia's counselor for the past four years at Degrassi High, I have had the pleasure of watching her grow into one of the most successful students in her class. James: inventor, sci-fi fan, coder extraordinaire. In my twelve years as a counselor at High School High, I've never seen a student more passionate about technological innovation than James, who has a skill for computer engineering far beyond his years. In the middle two to three paragraphs, you can dive into your assessment of the student, using the content and techniques talked about above. Highlight her impressive personal qualities, and talk about her growth. If there are any important challenges the student has had to overcome, you should share that as well. If the challenge is especially personal, I would double check with the student that she feels comfortable sharing that information. If you can tailor your assessment to the specific college, all the better. For highly selective colleges, you could attest to the student's ability to thrive in an academically rigorous environment. You could speak to her collaboration, communication, or leadership skills, to her flexibility or ambition, or to her resourcefulness and resilience. One of the most ethically driven and global minded students I've known in my 12 years as a counselor, Laura founded the Amnesty International Club at our school and worked tirelessly to involve her fellow students, faculty, and community in her campaigns for human rights and international justice. Tufts University, with its renowned international relations program, would be an ideal fit with her interests and goals for the future. As a creative, mature, and self-directed learner, Ana would thrive in Brown's environment, where she could explore her passion for science and build a rigorous curriculum that would match her goals. Finally, in the conclusion you should restate your support for the candidate. Provide a vision of what you see her accomplishing at college. Conclude with an invitation for admissions officers to contact you with any questions or for any further information. Be intentional with how you conclude your letter. Will readers be left with a strong impression of the student? Did your letter communicate exactly what you wanted to say? To review, let's go over the do's and don't's of writing a letter of recommendation. Key Points The best letters take time and thought to personalize, which can be tough to come by when you have hundreds of letters to write. By honing in on the key content and structure of good letters, you can streamline the process for yourself and cut out approaches that waste time or produce mediocre letters. Below are the key points that helped me the most when writing recommendation letters for students with all different interests, plans, and personalities. Do Be asspecificas possible, highlighting a student's major strengths and impressive personal qualities. Show, don't tell.Be demonstrative with stories and examples, rather than just descriptions. Use powerful, enthusiastic language and statements ofhigh ranking. Be careful not to use phrases that could be interpreted negatively. Talk aboutpersonal challengesthe student has overcome. Give your vision for how you see the studentcontributing to her college community. Don't Restate everything on a student'sresume. List quantitativedata. Describe a student without having examples to illustrate your points. Use generic, ambiguous, or hyperbolic language. Leave out essential insightsinto the student's character or motivations. Sound lukewarm or downright critical. Go too long or too short. Copy and paste from other letters. As a counselor, you're an indispensable part of a student's journey of self-discovery and post-high school planning. While all those letters can feel overwhelming, you're also one of the best people to advocate for your students and expertly write letters of recommendation that will help them get accepted to their dream schools. What's Next? What makes a strong letter of recommendation here?Check out ourfull guide and new examples here. For more insight on writing letters of recommendation, check out theseexamples of great college recommmendation letters from counselors. And to see what not to do, read these examples of bad recommendations from counselors (coming soon). 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